A Little Bit of Appreciation Goes a Long Way

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What is the top ingredient in any successful business? Happy, returning customers.

It is a pretty simple statement but when we stop and consider it, without our customers, we don’t have a business at all. With the speed at which information is exchanged on the Internet these days, acquiring customers is as hard as it has ever been.

Some businesses seem to spend most of their time, effort, and money on continually acquiring new customers and pay little or no attention to their existing customers.

One very powerful way of following up with your customers is sending them a personal thank you card for their business. The card should not make any extra offers just a plain and simple thank you card.

If your product is a repeat use product, then following up just before the customer is due to run out of that product is an excellent idea. There is no need to tell them that they need to order again, simply give them a helpful snippet of information about the product or some good advice about the use of the product will suffice.

Let’s take a nutritional product for example, in my experience perhaps the biggest problem is, people just stop taking things; they get busy and put it to the back of the pantry and forget about it. Sending a follow-up card in the mail a few weeks after the person has purchased from you can be very effective.

Remind the person why they purchased your product in the first place and give them some helpful tips to remind them about correct use of the product. At the end of the card, thank them for their business and let them know you are available should they have any questions.

When you sit down and figure out how much time, effort, and money goes into getting new customers, you will most likely be quite shocked. A greeting card with your own handwriting font, your logo, and a personal picture on the inside will cost you $1.34. If you wanted to do it on an even smaller budget, you could send a card for $0.72. This would be more basic but would still have your signature in it. These are high quality cards, in an envelope, and with a first class stamp.

How much do you think it would cost to get a business lead? This is a person that has not even committed to buying your product, a prospective customer. It is a lot more than $1.34, that is for sure!

Having a system in place where you send out a card to your existing customers once a month every month will make a huge difference to your customer relations and ultimately your bottom line.

There have been studies done on where most business spend their money and time, it is quite surprising. Just knowing this could give you a very handy edge over your competitors, you can read more about that here…

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