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How a Fishing Lodge Can Use Thank You Cards to Get Repeat Business

There are many businesses that rely on repeat business and the fishing industry is a great example. A thank you card with a picture of the client catching fish is a great way to follow up with them after they have stayed at your lodge.

Here is an example of a fishing lodge, Millbrook Lakes, situated in Victoria, Australia.

I simply cut out and scanned an advert to create this card as an example. The owners of this lodge would be able to make their own cards depending on the images they have. It is a simple matter of uploading the pictures and the card is basically done.

A simple thank you card with a few great pictures of the client catching fish will always be appreciated. It is said that when a person receives a card with a picture in it, the chances of them throwing it away are very slim. When it is a picture of a fisherman holding a nice fish that they caught on a fishing trip, 9 out of 10 will no only keep it, but display it for all to see.

Most fisherman love to show off their catches and so a card from a fishing lodge with the customer holding a great fish is more than likely to get displayed in a fairly high profile location in the house or office.

The Positive Effects of a Thank You Card on a Fishing Lodge Business:

1. Every time a client sees the card with your lodge on it, they are reminded of you and the good times they had at your establishment.

2. When the client sees a picture of them holding a great fish that they caught, it forms a strong association in their mind of them catching fish and your lodge.

3. When friends and other people see this card, it becomes a talking point. Old memories are rekindled and future fishing trips are hatched.

Gaining Repeat Business Through the Use of Greeting Cards

The fishing industry is very seasonal. People get busy and sometimes the great times the client had at a fishing lodge may get pushed into the back of the their mind.

A month or two before the fishing season is due to start is a perfect time to send another card with a different picture of that person holding a good fish caught at your lodge, or just a nice shot of the client fishing early one morning.

There are many opportunities to take snap shots of clients which can then later be sent in a card, like sitting in front of the open fire on a chilly night, drinking nice wine and on it goes.

When someone is in the middle of a busy year, a simple card like this will bring all of those happy memories right back into the forefront of their mind.

If they have not yet seen the picture it will most certainly be a pleasant surprise in the middle of a busy and hectic year.

I would say that 9 out of 10 people will actually call and thank the sender for the card. Knowing fisherman, the very next line in the conversation would be;

“So how has the fishing been?”

This will consolidate the customer relationship and at the same increase the lodges repeat business tenfold.

Periodically throughout the year, it is a good practice to send birthday cards and just keeping in touch cards. This is a very low cost way of gaining repeat business and referrals. It is always better to keep existing customers than having to continually advertise in order to new ones.

There are many ways in which greeting cards can be applied to this industry. The ability to upload clients pictures into the inside of the card with minimum fuss makes it a perfect way to periodically remind the client of the great times they have had at your fishing lodge.

Get a Thank You Card Custom Designed Free For Your business Today…

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A Little Bit of Appreciation Goes a Long Way

What is the top ingredient in any successful business? Happy, returning customers.

It is a pretty simple statement but when we stop and consider it, without our customers, we don’t have a business at all. With the speed at which information is exchanged on the Internet these days, acquiring customers is as hard as it has ever been.

Some businesses seem to spend most of their time, effort, and money on continually acquiring new customers and pay little or no attention to their existing customers.

One very powerful way of following up with your customers is sending them a personal thank you card for their business. The card should not make any extra offers just a plain and simple thank you card.

If your product is a repeat use product, then following up just before the customer is due to run out of that product is an excellent idea. There is no need to tell them that they need to order again, simply give them a helpful snippet of information about the product or some good advice about the use of the product will suffice.

Let’s take a nutritional product for example, in my experience perhaps the biggest problem is, people just stop taking things; they get busy and put it to the back of the pantry and forget about it. Sending a follow-up card in the mail a few weeks after the person has purchased from you can be very effective.

Remind the person why they purchased your product in the first place and give them some helpful tips to remind them about correct use of the product. At the end of the card, thank them for their business and let them know you are available should they have any questions.

When you sit down and figure out how much time, effort, and money goes into getting new customers, you will most likely be quite shocked. A greeting card with your own handwriting font, your logo, and a personal picture on the inside will cost you $1.34. If you wanted to do it on an even smaller budget, you could send a card for $0.72. This would be more basic but would still have your signature in it. These are high quality cards, in an envelope, and with a first class stamp.

How much do you think it would cost to get a business lead? This is a person that has not even committed to buying your product, a prospective customer. It is a lot more than $1.34, that is for sure!

Having a system in place where you send out a card to your existing customers once a month every month will make a huge difference to your customer relations and ultimately your bottom line.

There have been studies done on where most business spend their money and time, it is quite surprising. Just knowing this could give you a very handy edge over your competitors, you can read more about that here…

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