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How a Fishing Lodge Can Use Thank You Cards to Get Repeat Business

There are many businesses that rely on repeat business and the fishing industry is a great example. A thank you card with a picture of the client catching fish is a great way to follow up with them after they have stayed at your lodge.

Here is an example of a fishing lodge, Millbrook Lakes, situated in Victoria, Australia.

I simply cut out and scanned an advert to create this card as an example. The owners of this lodge would be able to make their own cards depending on the images they have. It is a simple matter of uploading the pictures and the card is basically done.

A simple thank you card with a few great pictures of the client catching fish will always be appreciated. It is said that when a person receives a card with a picture in it, the chances of them throwing it away are very slim. When it is a picture of a fisherman holding a nice fish that they caught on a fishing trip, 9 out of 10 will no only keep it, but display it for all to see.

Most fisherman love to show off their catches and so a card from a fishing lodge with the customer holding a great fish is more than likely to get displayed in a fairly high profile location in the house or office.

The Positive Effects of a Thank You Card on a Fishing Lodge Business:

1. Every time a client sees the card with your lodge on it, they are reminded of you and the good times they had at your establishment.

2. When the client sees a picture of them holding a great fish that they caught, it forms a strong association in their mind of them catching fish and your lodge.

3. When friends and other people see this card, it becomes a talking point. Old memories are rekindled and future fishing trips are hatched.

Gaining Repeat Business Through the Use of Greeting Cards

The fishing industry is very seasonal. People get busy and sometimes the great times the client had at a fishing lodge may get pushed into the back of the their mind.

A month or two before the fishing season is due to start is a perfect time to send another card with a different picture of that person holding a good fish caught at your lodge, or just a nice shot of the client fishing early one morning.

There are many opportunities to take snap shots of clients which can then later be sent in a card, like sitting in front of the open fire on a chilly night, drinking nice wine and on it goes.

When someone is in the middle of a busy year, a simple card like this will bring all of those happy memories right back into the forefront of their mind.

If they have not yet seen the picture it will most certainly be a pleasant surprise in the middle of a busy and hectic year.

I would say that 9 out of 10 people will actually call and thank the sender for the card. Knowing fisherman, the very next line in the conversation would be;

“So how has the fishing been?”

This will consolidate the customer relationship and at the same increase the lodges repeat business tenfold.

Periodically throughout the year, it is a good practice to send birthday cards and just keeping in touch cards. This is a very low cost way of gaining repeat business and referrals. It is always better to keep existing customers than having to continually advertise in order to new ones.

There are many ways in which greeting cards can be applied to this industry. The ability to upload clients pictures into the inside of the card with minimum fuss makes it a perfect way to periodically remind the client of the great times they have had at your fishing lodge.

Get a Thank You Card Custom Designed Free For Your business Today…

Popularity: 18% [?]

Business Thank You Cards and Offering Assistance

I find that sending a Thank You Card when someone makes a purchase from me is an excellent place to start a long lasting customer relationship.  This is of course using the example of Internet marketing where people purchase products directly from my websites. Once the order is taken I will then have the customers mailing details and so it is very easy to add them to my data-base and send them a thank you card and follow up with them on a consistent basis.

With my Internet marketing business, the initial sale of a product is sometimes the very beginning of a process and there are other products and services that the customer most likely will be interested in. Offering your help to people will naturally lead to more satisfied customers and more sales for you.

Here is an example of a card that I send out to someone after they have purchased an info product that I sell:

Card Front

I just love this picture and it pretty much sums up the way people feel when the are entering into a new venture where they are faced with a lot of new information. This image is quite powerful; there are the waves in the background that are threatening to overwhelm and there is that star fish there willing to help the other one out (which is you of course).  Apart from the fact that this is a powerful image, it is just a fun picture.  This is a picture that I got from iStock and then simply made this card.

I write a personalised message offering my customer support and assistance and then on the inside of the card at the bottom there is all of my contact details, my image and the same picture slightly faded behind all of that. This makes a wonderful first impression.

Card Inside Flap

I absolutely love this card and so do my customers. Many of them just want to talk with me so they can find out how I made such a cool card.  You will also see that I am branding my self as being Australian and also associating myself with the author of the Info-product that I have sold.  This is a terrific first contact card that brings killer results and it took me about 15 minutes to make and costs me all of $1.34 US dollars to send this in an envelope with a first class stamp.  My customer will get this within 3-5 days of making their purchase.

I have a whole series of follow up cards that I send out which are all designed to have my customers coming to me and asking for more information. This way I am getting my marketing to bring the most qualified customers to me so that I can best leverage my time… which is a wonderful thing.

If you want to know how you can make this sort of card for your business you can Contact Steve Anderson Here…

Popularity: 40% [?]

Strengthening Customer Relationships

Customers are the life blood in any business. When you sit down and crunch the figures, in most cases it will cost a lot more money to acquire a first time customer than it does to keep one happy and satisfied by good customer relations stratergies.

Once you have acquired a customer to have them buy off you again and again makes perfect business sense.

Many big companies will happily take a loss of the first sale because they understand the value of a customer once they have them in their system. Customer Management stratergies are very important in order to avoid customer leakage.

The old adage;

“The Fortune is in the follow up”,

should not be taken to lightly, unless you want to leave money on the table that is.

Here are some pretty scary business stats:

• 79% of all leads generated at trade shows aren’t followed up.

• The average company loses 50% of its customers every 5 years…the cost of replacing them can be 6-7 times more expensive.

• A 5% increase in customer loyalty will add 20%-80% to your bottom line profit…it is much wiser to spend money on customer retention than acquisition.

• For every month that you don’t contact or communicate with your clients, you lose 10% of your influence.

• 82% of all homeowners can’t tell you the name of their Realtor if they bought their home more than two years ago.

• Just saying thank you to your clients…particularly new clients, can increase your business by 17%.

• Only 3% of our mail is personal…how do you feel when you walk out to the mail box and see a personal card addressed to you? Your clients/prospects are no different.

To most business owners who spend any amount of money on advertising to acquire customers, these statistics may be a little frightening. The problem of customers falling off your customer list as fast as you can add them is not such a difficult one to solve. The answer lies in consistent contact and a attitude of gratitude.

Send A Thank You Card and Show Your Customers That You Appreciate Their Business

Two Powerful Words - Thank You

The very simple act of sending a thank you card to your customers to let them know that you appreciate their business will yield results that you will find totally surprising.

Using my system, keeping in touch with your customers and letting them know that you appreciate them has never been easier. Sending personalized thank you cards; thanking customers for their business; thanking them for referrals they have sent you; or just sending a card to keep in touch during holiday seasons is as easy as clicking the mouse.

Allow Me To Create You a Custom Thank You Card Unique to You and Your Business

I will custom design a card for you and send it directly to your office so that you can inspect the quality before you send it off to a customer of your choosing. The card will;

• Come in a real envelope

• With a first class stamp

• With the option to add your picture, company logo, and your signature

• With a message of your choice

If the customer doesn’t contact and thank you for sending them such a great card, I will insist you send a 2nd card at my expense.

*We respect your privacy, your details will never be, shared, sold, or rented.

Popularity: 74% [?]