Business Thank You Cards and Offering Assistance

July 8, 2008 · Print This Article

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I find that sending a Thank You Card when someone makes a purchase from me is an excellent place to start a long lasting customer relationship.  This is of course using the example of Internet marketing where people purchase products directly from my websites. Once the order is taken I will then have the customers mailing details and so it is very easy to add them to my data-base and send them a thank you card and follow up with them on a consistent basis.

With my Internet marketing business, the initial sale of a product is sometimes the very beginning of a process and there are other products and services that the customer most likely will be interested in. Offering your help to people will naturally lead to more satisfied customers and more sales for you.

Here is an example of a card that I send out to someone after they have purchased an info product that I sell:

Card Front

your-thank-you-card-star-fish.jpg

I just love this picture and it pretty much sums up the way people feel when the are entering into a new venture where they are faced with a lot of new information. This image is quite powerful; there are the waves in the background that are threatening to overwhelm and there is that star fish there willing to help the other one out (which is you of course).  Apart from the fact that this is a powerful image, it is just a fun picture.  This is a picture that I got from iStock and then simply made this card.

I write a personalised message offering my customer support and assistance and then on the inside of the card at the bottom there is all of my contact details, my image and the same picture slightly faded behind all of that. This makes a wonderful first impression.

Card Inside Flap

your-thank-you-card-star-fish-flap.jpg

I absolutely love this card and so do my customers. Many of them just want to talk with me so they can find out how I made such a cool card.  You will also see that I am branding my self as being Australian and also associating myself with the author of the Info-product that I have sold.  This is a terrific first contact card that brings killer results and it took me about 15 minutes to make and costs me all of $1.34 US dollars to send this in an envelope with a first class stamp.  My customer will get this within 3-5 days of making their purchase.

I have a whole series of follow up cards that I send out which are all designed to have my customers coming to me and asking for more information. This way I am getting my marketing to bring the most qualified customers to me so that I can best leverage my time… which is a wonderful thing.

If you want to know how you can make this sort of card for your business you can Contact Steve Anderson Here…

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Comments

One Response to “Business Thank You Cards and Offering Assistance”

  1. Peter Arnold on July 8th, 2008 4:30 pm

    Hello Steve:

    Thank you for sharing this powerful message.

    And yes, I absolutely LOVE the way you’ve created this card too!

    It underscores the beauty of building ‘relationships’ with your customers, and showing them how they too, can do the same thing with their own clients.

    More importantly, it exemplifies your professionalism and your caring attitude in helping others.

    Sincerely / Peter A.

    Peter Arnold, CLU, CFC / Founder
    Business Achievers Academy / Canada

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