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How a Fishing Lodge Can Use Thank You Cards to Get Repeat Business

There are many businesses that rely on repeat business and the fishing industry is a great example. A thank you card with a picture of the client catching fish is a great way to follow up with them after they have stayed at your lodge.

Here is an example of a fishing lodge, Millbrook Lakes, situated in Victoria, Australia.

I simply cut out and scanned an advert to create this card as an example. The owners of this lodge would be able to make their own cards depending on the images they have. It is a simple matter of uploading the pictures and the card is basically done.

A simple thank you card with a few great pictures of the client catching fish will always be appreciated. It is said that when a person receives a card with a picture in it, the chances of them throwing it away are very slim. When it is a picture of a fisherman holding a nice fish that they caught on a fishing trip, 9 out of 10 will no only keep it, but display it for all to see.

Most fisherman love to show off their catches and so a card from a fishing lodge with the customer holding a great fish is more than likely to get displayed in a fairly high profile location in the house or office.

The Positive Effects of a Thank You Card on a Fishing Lodge Business:

1. Every time a client sees the card with your lodge on it, they are reminded of you and the good times they had at your establishment.

2. When the client sees a picture of them holding a great fish that they caught, it forms a strong association in their mind of them catching fish and your lodge.

3. When friends and other people see this card, it becomes a talking point. Old memories are rekindled and future fishing trips are hatched.

Gaining Repeat Business Through the Use of Greeting Cards

The fishing industry is very seasonal. People get busy and sometimes the great times the client had at a fishing lodge may get pushed into the back of the their mind.

A month or two before the fishing season is due to start is a perfect time to send another card with a different picture of that person holding a good fish caught at your lodge, or just a nice shot of the client fishing early one morning.

There are many opportunities to take snap shots of clients which can then later be sent in a card, like sitting in front of the open fire on a chilly night, drinking nice wine and on it goes.

When someone is in the middle of a busy year, a simple card like this will bring all of those happy memories right back into the forefront of their mind.

If they have not yet seen the picture it will most certainly be a pleasant surprise in the middle of a busy and hectic year.

I would say that 9 out of 10 people will actually call and thank the sender for the card. Knowing fisherman, the very next line in the conversation would be;

“So how has the fishing been?”

This will consolidate the customer relationship and at the same increase the lodges repeat business tenfold.

Periodically throughout the year, it is a good practice to send birthday cards and just keeping in touch cards. This is a very low cost way of gaining repeat business and referrals. It is always better to keep existing customers than having to continually advertise in order to new ones.

There are many ways in which greeting cards can be applied to this industry. The ability to upload clients pictures into the inside of the card with minimum fuss makes it a perfect way to periodically remind the client of the great times they have had at your fishing lodge.

Get a Thank You Card Custom Designed Free For Your business Today…

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Thank You Card Journal - Day 4

Thank You Card #1

I have two ladies that I work together with in our greeting card business. These ladies joined my organization earlier this year. I have not had the pleasure of meeting either of them yet, but we talk a lot on the phone and correspond via email.

They really are great ladies and are very productive and forward thinking in relation to Internet marketing. Occasionally I need to help them here or there with the odd thing, but for the most part, they just get in and get the job done.

We always have great conversations about marketing and the industry in general. It is a real privilege to work with these ladies.

I like writing but unfortunately, spelling is not one of my strong points. One of the ladies, Di, is a real stickler for typos and spelling errors. The first time I sent something to her, she replied with all of the mistakes she had found. She was very diplomatic about at that time as I guess she was unsure how I would take it. I am not to proud to admit that I am not the greatest speller in the world and I was thrilled that she had taken the time to correct my work for me and I told her this.

I guess that was like a red flag to a bull because she now routinely points out any little typos. I am really grateful for this and am so glad that I have her as my editor. When ever I have a document that I want checked, I send it to Di to look over.

As usual I couldn’t help making a card using an image from iStock. You can find lots of images in the bargain bin and it will only cost you $1. The cards that I send cost me $0.93 and so an extra $1 here or there is fairly trivial. It is still under $2 for a card which I think is very good. Of coarse taking your own pictures with a digital camera is the best way to go.

My greeting card service has over 16,000 cards to choose from but the main reason I like to choose my own pictures is so I can put my own slogan on the front of the card. It is easy to get the right picture for the right situation and then add a personal slogan that has a meaning for the recipient. It is not exactly necessary but hey, I am having fun so what does it matter.

Thank You Card #2

This was a very nice thank you card to write. I am an acupuncturist in a small country town on the east coast of Australia. I am in a small town of 8000 people named Cooma, which is in the Snowy Mountains.

We have a number of physiotherapists and one in particular refers many patients to my acupuncture clinic. I have spoken to Amelia on the telephone many times but have never actually meet her in person. She is very busy and so am I and we just haven’t had the chance to catch up in person.

I have been meaning to thank her for some time now and so this little project of sending out 2 cards everyday is having a good effect on me.

As it is coming into December I was able to also wish her a Merry Christmas and a Happy New Year and so I was able to send 2 messages with one card.

It is always a great feeling hitting the send button knowing that my custom made card will be printed, put in an envelope, stamped, and sent out within 24 hours. All this for $1.34, with a first class stamp and all!

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